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There used to be a time when mobile devices were primarily used for communication purposes.
And then, smartphones came and allowed users to run a host of applications in them.
The use of mobile devices has never been the same since then. That handy device sitting comfortably in your pocket is more than just an electronic gadget today – letting you read, write, shop, from anytime-anywhere. It holds the entire universe for you; inside some pertinent mobile applications that you really like exploring. But what is more interesting is that these mobile apps hold exactly the same value in the lives of your customers too.
Let’s get some facts right before we move on.
Your business can only thrive on reciprocation which only a mobile app can help you achieve! When you use a mobile app to offer your business product/services and aim it toward the right customer segment, they are very likely to browse through and open their virtual wallets to make purchases.
To do this, however, you need to scrutinize where your customers really are! When we say this, we are primarily talking about mobile platforms. Among the plethora of platforms used for building apps, like Symbian, Android, Windows, iOS, Blackberry etc. Android has really been making a mark with its phenomenal growth. Recent statistics also reinstate the increasing popularity of Android as a mobile Operating System (OS) all across the world. 2017 Statista report reveals Android to be the leading app development platform with a staggering 73.54% of global market share.
This just means that by investing in Android application development services, you can turn your business app into a brand building mechanism that can extend your business’s reach, helping you fetch higher Return on Investment (ROI).
Not sure how?
We have listed here some of the benefits that your business can enjoy via Android application development services:
The cost of Android application development is considerably low. Companies running after iOS-based business apps end up spending close to $99 per developer’s account in App Store. On the contrary, you can launch any number of Android apps in the Google Play Store by paying a nominal registration fee of $25, which lasts a lifetime.
With such simple approval process and significant cost savings, Android application development can be the perfect medium for your business to tap into the mobile world. Android can also enable you to have a more strategic approach to future investment. You can, for example, choose to work with an experienced Android app development company like HokuApps.
Developers working on the Android platform can refer to a vast technological resource facilitated by Google, that nurtures their app development skills and help them to work as a community. Android application developers can exploit the open-source tools of Google and engage in creative experimentation with the app features. This, in turn, can considerably enhance the quality of your business app.
Choosing the right Android application development company can help you with innumerable ways of customizing your app. Your developers can tweak existing app features as per the changes in business requirements or perform alterations in the app settings to create a more user-friendly app interface.
Being an open source mobile platform, Android has the greater adaptability to changing market equations. Post the launch of your Android-based business app, if you find out that your app requires a few modifications, you can introduce such changes via an update within half an hour. In case of an iOS app, the time period required for launching an update can amount to a week.
If necessary, you can also run your business app through Alpha and Beta releases, which are quantifiable app testing methods followed by Android application developers and testers. Thus, you can receive immediate feedback on the functional abilities of your app and make quick adjustments before it is ready to hit the market.
With Android application development services, you are sure to witness an exponential rise in your revenue margin. And it is just not through the app sales; Android application development lets you earn through multiple revenue models.
Confused? Let us briefly take you through all the profitable opportunities that you can enjoy on the Android mobile platform:
It is the oldest and the most obvious money-earning option on any app store. You launch an app and put it in the paid app shelf. When you customers start buying it, you get the money after Google has deducted its share.
With Android application development, however, you don’t have to completely depend on the paid app category to generate profit. There are a plenty of other revenue schemes to choose from, where in-app purchases being a top-grosser.
If your customers find your Android app features or design too appealing to resist, they are very likely to make purchases within the app. This offers a very convenient way to turn your app into a profit-making store.
You can share your app platform with other brands and allow them to feature sponsored ads, which will provide a great boost to your revenue margins.
In case you already have a suite of mobile apps that need to work in collaboration with one another, Android application development services can help you build such inter-application architecture with ease. Unlike other mobile platforms that allow for only background processes to run in an application, Android helps you ensure that your app remains closely knit with external databases, payment gateways, social media channels and other such systems such as Customer Relationship Management (CRM) or Human Resource Management (HRM) software. This can translate into the seamless running of your critical business processes.
An Android-based mobile app can serve an effective communication medium to your customers, which lets them interact with your app, learn more about your business and commit to your brand in the long-run.
If you manage to build a powerful android application that your customers cannot wait to get their hands on, you have already laid the foundation for future market success for your business digitally.
Creating an absolutely agile and fully functional Android app is not every developer’s cup of tea. It demands considerable industry experience and app development skills to develop an Android-based business app that truly enhances the in-app experience of customers.
As a long-standing Android app development company of global reputation, HokuApps can help you develop Android applications that always stay ahead of the competition. Turn your unique app idea into a ground-breaking app with our transparent and custom Android app development services and unlock potential opportunities for digital growth.
