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There was a time when any business with hopes of success had to build a website for themselves. The reason was that with the advent of the internet, companies had to stay abreast of technological trends in order to remain relevant to customers. This had changed though. Companies must now adapt themselves to both web and mobile applications in order to draw and retain customer interest.
Applications, or apps, have taken over in terms of user reach. Here are some stats to support our argument:
Apps have ushered in the future of commerce, and mobile application development platforms have paved the road to success in the digital era. Not surprisingly, businesses have increasingly taken to using mobile application development platforms. Mobile application development for business has become pivotal to remaining relevant in a massively competitive marketplace.
There are multiple reasons for the burgeoning popularity of mobile application development platforms in 2017:
Apps are best suited for staying connected with a customer base that is becoming increasingly mobile. A customer is much more likely to interact with and buy from a certain organization if they can do so through an app. Accessing feature-heavy websites on the phone, or waiting until they get home to access it on a bigger screen is quite inconvenient to the digital citizen. This is especially true if competing organizations have apps of their own. A customer will almost always choose the company that has invested in mobile application development for business.
While shopping online, the ability to hold a real conversation on customer service chat makes a huge difference. The most effortless way to do this is via the app. Digitally-driven businesses are turning to chatbots to make conversation with clients. This doesn’t mean that the human touch is missing. However, chatbots help in creating a connect 24*7. Using the appropriate mobile application development platform to incorporate the chat feature is one of the best things a company can do to increase commercial returns.
With an app, it is flawlessly simple for a customer to quickly place an order, track delivery or stay up-to-date with the latest product offerings, an app is unbeatably efficient. By allowing the customer substantial control over the entire process, organizations can guarantee continued patronage. To do so, a mobile application development platform is instrumental.
Many companies are now allowing customers to not just look at products, but also their preferences. For example, a user can now customize the product virtually, such as viewing it in different colors or models, before making a choice. This is a fairly advanced option which can only be incorporated into a specialized mobile application development platform.
Customer relationship management (CRM) refers to the strategies and measures taken by management to improve relationships with and retain existing customers as well as attract new ones. Custom CRM applications consolidate customer data and enable authorized personnel to access it accordingly. A custom CRM application is indispensable for organizations that seek to create a game plan for boosting sales and becoming thought leaders. And as organizations start to integrate custom CRM to other software systems, strategies are based on data and analytics, making for great customer-centric strategies.
Mobile application development platforms Like HokuApps are designed to facilitate full customization. This not only refers to integrating features during its development but also the availability of pre-configured business modules, pre-connected technology components and a deep library of designs. Mobile application development platforms assist creators with swift customization as per a business’s unique ecosystem. This process makes app development at 10x speed, as there is no need for coding or testing on an automated platform, as traditional app development requires.
The best mobile application development platforms are easy to pick. Much of the coding is done by automated tools, and developers do not have to be acquainted with a large number of programming languages. This saves on app creation and deployment times, as well as keeping the app bug-free. Compared to traditional mobile app development services which adhere to the waterfall method, mobile application development platforms tend to be much simpler to use.
Especially with Android application development, deployment can be done in multiple ways. Android apps can be downloaded not only from Google Play Store but also from other third-party markets. This may include the company’s own websites and other app stores. By using the apt mobile application development platform, organizations can develop apps that serve to enhance sales as well as company reputation.
The Internet of Things refers to a collection of physical devices such as phones, appliances, electronics, and sensors that are embedded in network connectivity. This enables them to exchange data for better functioning. Apps are pivotal to sustaining the IoT. They streamline this connectivity and facilitate better use of such items. Thus, companies must leverage the benefits of a mobile application development platform.
Mobile app development platforms (MADP) tend to be good for the company’s bottom line. While the use of automated coding tools might seem expensive but this isn’t the case. In simple terms, automation equals affordability. Apps created via a mobile application development platform tend to be so appealing to customers that the returns on investment make up for it in a short period of time. Profits generated are much higher. This is true for both iOS application development and Android application development.
Mobile application development platforms heavily incorporate prototyping and user feedback into mobile app development services. Early on in the process, mobile application development platforms require that working prototypes be delivered to a closed group. Their feedback is closely examined, and the requisite changes made. This ensures that the final product is aligned with the needs and preferences of actual users.
The above reasons outline why mobile application development platforms have gained significant popularity in 2017 and will continue to do so in 2018. In fact, mobile application development platforms are poised to gain much greater traction in the coming years. With the seemingly endless expansion of digital connectivity, apps are crucial for establishing a high market share for most businesses.
Some info: There are two types of mobile app development processes. Firstly, traditional waterfall method where apps are created from scratch and iterations are difficult to make. Secondly, low-code mobile app development where platforms feature pre-defined business modules and technology components for integration. Low-code apps can then be customized to make the apps tailor-made to suit the business’s unique ecosystem. While the first takes months or years to make, the second method takes days or weeks.
Organizations must follow this migration strategy that facilitates digital transformation and customer interaction. To keep up with this demand, mobile application development platforms are impossible to overlook. If a business must make itself reputed positively, it is to be expected that they have an app on the Apple and Google app stores. It’s no wonder that mobile application development platforms are the go-to software development solution for success-oriented organizations today.
