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Apple can be credited for initiating the smartphone era, with the launch of the first iPhones in 2007. Little did the company know that this device would become its cash cow; and continue to be its main revenue generator even after a decade of its launch. In 2010, Apple sold around 40 million units of the iPhone. This number surged to cross 212 million units in 2016, generating more than $136 billion for the company that year. And, the trend continues, with Apple generating nearly 70% of its revenue from iPhone sales in the first quarter of 2018, according to figures released by Statista.
Over time, iPhones (and smartphones in general) have become an indispensable part of our work and leisure. The reason is that this device serves us through the day, with helping us plan, reminding us of meetings, enabling us to share important documents with colleagues, allowing us to easily communicate with clients, keeping us abreast of the latest happenings in our industry and around the world and even helping us relax at the end of a tiring day by listening to music or watching a movie.
The growing power of iPhones has driven businesses to constantly being on the lookout for the best iOS app development company. Businesses that have implemented tailor-made apps in their workplaces have benefited immensely, with increased productivity, enhanced customer loyalty and an improved brand image.
Is it enough to have iOS app development companies create a customized app for your company and then forget about it? What most don’t realize is that constant updates are needed to ensure users continue to enjoy the maximum benefits from the app. Moreover, releasing regular updates is also a great (and cost-effective) marketing strategy.
So, before you take the first step in your mobility journey, ask the chosen iOS app development company whether they will provide support through the app’s lifecycle, ensuring regular updates and upgrades.
Businesses deploy apps for meeting business goals. Regular app updates help businesses retain their competitive edge. With developments in technology, the capabilities of your enterprise app can be enhanced with only a very small investment. The best iOS app development companies would be able to constantly advice you on such updates.
As your business grows, your app may need new features, or the current functionalities may need to be upgraded. This may have already been incorporated into your mobility strategy right from day one. Even if it’s not, a good iOS app development company would create apps that are highly scalable and flexible, such that these updates can be easily implemented as your business grows.
Building an app that comprehensively caters to all requirements and desires of current and future users would be highly time consuming and extremely expensive. Moreover, deploying such an app for every business process simultaneously would have challenges. Therefore, most iOS app development companies would work closely with you to create an app roadmap that implements the solution in phases in different parts of your organization.
App updates are also a great marketing tool, as they allow your business the opportunity to attract new users and reengage with existing users. When you visit the App Store, you’ll find that most successful apps release updates regularly. While some release updates monthly, there are apps that get new updates as often as weekly. Users receive notifications for such updates and it’s a reminder to use the app. This is particularly useful if your app is for communicating with customers.
Regular app updates and upgrades also help build your brand image. As you implement new and updated features to your app, it gives users (whether employees or customers) the impression that your business is progressive and innovate.
Ask your iPhone app development company for recommendations on the kind of updates that will offer your business the best RoI. While it’s great to have a plan in place, your app should allow the flexibility to incorporate changes according to the latest developments in your business, your industry or in the world of technology.
An app that becomes obsolete as technology evolves will soon be forgotten. Even if it’s part of your business process, there will be resistance to use it. So, to unleash the complete potential of an iPhone app, ask an iOS app development company for ideas to continuously promote its adoption and usage.
