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Living in the digital age, we have realized that technology has opened up a canvas of possibilities for us. Mobile applications have become a significant aspect of the technological revolution, with smartphones empowering us to resolve day-to-day problems and adding value to our lifestyle. On the frontlines of business, be a small or large enterprise, developing a mobile application has become an essential task to improve business performance.
Getting a business app developed is, however, no longer a difficult task since you can easily outsource it to a mobile app development company.
Before throwing light on why and how mobile app development can turn around things for your organization, let’s take a look at some mobile app metrics worldwide.
Now the question is, does your business really require a mobile application?
Quite obviously, yes; it does. And here are reasons why:
For any company, one of the factors that affect its success is the brand image. Today, customers are technically aware and an enterprise without technical capabilities or without a business app, made by a top-rated mobile app development company to be precise, might be regarded as a brand out of touch with the latest trends. As a result of this, future prospects of the company are indirectly impacted. Having a mobile application would help your business remain in constant touch with the customer, and consequently, improve your brand image.
Do you know a friend or colleague or any of your relatives who do not own a smartphone? While there might be a few, you would find a huge majority of us using smartphones. This availability of devices makes it easier for any business to reach their target audience effectively, communicating at a personal level. Rather than depending on store visits by the customer, offering your products and services through enterprise mobile application development expands any business’s overall customer reach. Hence, businesses should invest in developing apps for Android, iOS and the Web to better enhance their reach. Moreover, leveraging digital marketing allows you to reach your target audience, specifically through social media platforms and websites among other mediums.
Reaching more customers is not the only advantage of launching a high-quality mobile application. Users also have a ready availability of information on your products and services. Sharing prices, offers, news feeds, discount coupons, and general information to the customer can be done directly through the mobile app. Additionally, you can send push notifications that can immediately remind the customer about the products and services in question. This frequent interaction with the users can motivate them to recommend your brand to their friends/contemporaries. Moreover, these features are incorporated efficiently by the best mobile app development company, i.e., HokuApps.
A mobile app can also be treated as an additional source of revenue for the company. Options like in-apps advertisements and paid features within the app are some of the ways by which you can monetize your app. While some are launched on a pay-to-download basis, another majority of apps require a ‘pay to unlock’ additional features of the application. For example, there can be some premium features of a photo-editing app that can be unlocked once users have paid for them. Talk to our subject matter experts for more mobile app development monetizing-options.
One of the biggest advantages of mobile app development is the gathering of useful details about your users, helping you generate important customer insights. With the help of this analytics, you can identify customer behavior, customer needs, most active regions, demographic segments and many more. The data generated from the mobile app can be used for product enhancements and recognize fresh business opportunities, enabling the company to grow.
This is why with HokuApps all apps come equipped with enterprise administration backend which enables in-house teams to manage and administer the business solution. The app includes a granular reporting engine and dashboards with a mobile and desktop view, fully configurable and customizable user administration for any organizational hierarchy.
Today’s mobile application ecosystem is designed with customer trust at its core. Be it Android or iOS, every app marketplace has its own list of quality and safety parameters which the app developers need to comply with. Therefore, users are already establishing a sense of trust by downloading the application on their smart device. Make sure you partner with a mobile app development company that places trust as a core factor in their mobile app development strategy for your project.
While building channels to reach customers is the primary communications model for your app, it is equally essential to let customers reach you swiftly. A mobile application featuring a ‘chat with our customer care’ option allows your customers to get in direct touch with you. Additionally, engaging users can help them act on the information provided on the app. For instance, customers can book a table through a restaurant that has its own mobile app.
Being accessible across geographies, a business mobile application diminishes the physical distance between the customer and the brand. In addition to this, recent technological developments have made location tracking a possibility. This opens up a whole spectrum of potential mobile app services. For example, shopping apps can use the location tracking feature to send a notification to users to help them discover latest deals available at their nearest stores. This is just one example of partnering with an established mobile app development company.
In today’s cut-throat market ecosystem, advertisers are consuming every space available to reach their target audience. From the customer’s perspective, one gets to see various advertisements throughout the day. It is, therefore, advisable to establish an honest approach with the customers to earn their loyalty. This can be done through a user-friendly mobile app, where the user not only gets to know the brand, its products, and services but can express themselves by easily reaching out to the company. Besides these, an application helps you implement strategies such as offering reward points to customers for every purchase that they make.
A good mobile application not only optimizes business logic but can help a company build a robust brand presence in the market. One can now hire a mobile app development agency to develop an app. However, it is crucial to choose the right mobile app development company that would possess expert knowledge of all the development platforms, coding language, and designs among other factors.
The reason why the demand for our technology platform is growing is that HokuApps takes a 90-10 approach to app development. Here, the automated platform (90%) features pre-configured business modules, pre-built technology modules, and a design studio, to create mobile apps using pre-built connectors. The remaining 10% is business-layer customization unique to any business, to bring the app and workflow together.
Apps feature an inbuilt communication framework enabling real-time business chat and notifications that can be incorporated into any solution built on the platform.
The HokuApps platform offers a robust and on-demand scalability infrastructure with best in class enterprise security features. Solutions built on the platform automatically subscribe to these security features. HokuApps does not need to build separate security features for each application (unlike traditional app development).
The result is 10x faster app development and deployment of custom technology solutions that cater to each business’s unique requirements. This is a key feature that traditional app development companies cannot match.
HokuApps Mobile Application Development Platform provides comprehensive ways to realize your enterprise mobile application plans.
