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Through more than five decades of activity, the client has been in operation since 1958 and includes expertise in different areas such as Engineering, Commerce, Industry, Tourism, Real Estate, Environment, Energy and Services. The primary objective was to help the sales and marketing teams access business data and contacts on the go, identify junk leads at a glance, know which leads needed to be fast-tracked and standardize the field approach and refine marketing strategies.
The app created for the client automatically imports incoming prospects, geo-locates and plots them, helps spot good leads, and allows sales people to further pursue the leads aggressively by assigning them to the correct people.