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The app market is growing very rapidly. According to a popular market researcher, App Annie, by 2020, the app economy could become twofold in size to USD 101 Billion. With a fast growing user base, the spotlight is now on how the individual elements in an app can do great together to create an excellent mobile User Experience (UX). When you integrate the mobile user experience best practices, you are bound to create a positive impact on increasing usability, and engagement thus ensuring user satisfaction.
The User Experience (UX) is the approach of designing with simplicity for the user instead of designing the application for aesthetic value. In terms of UX, trends may not matter, as much techniques do. Here we are listing some really good mobile app UX principles which can help you enhance the app user experience and optimize your app performance.
A large number of apps come with a login page that is to be filled even before anyone can visit the app actually. According to a survey, 56% of users drop out from an app at the login page itself. Though sign-ups are necessary, the users feel that these consume a lot of time, which affects their user experience. More so, because the signup form looks longer on a mobile phone than a desktop. Ideally, your sign-up screen should not be the first screen that the users see. And, in case, there are email-verifications, the navigation to the email must be easy and effortless. A better approach would be to let the user experience the app for a while, and explore whether or not the app is worth the registration or sign-up. An easy head-start can make the user experience pleasant.
Repetitive permissions in the app impede your UX as they scare away the users. Asking for information regarding their location, banking details, unless specifically required, may further discourage them from using the app. The way out is to clearly describe the specific need of these permissions. It should be evident why any information is required and should be asked for only when actually needed.
Every interaction that the user carries out with the app, however small that could be, is a micro-interaction. It could be setting a password or changing it, syncing the app or any similar execution. During the design process, if these micro-interactions can be used to create powerful experiences, they can help in making a strong connect with the users. Giving feedback to the users, making system status visible to them, or adding creativity to the application design are some ways in which the app can be interactive with the user. This gives the user a human touch while interacting with the app.
The users are continually on the go, so you need to make the best use of the information already available to help reach them their objective faster. With the in-app permissions, the app already accesses a lot of data, which can give them the advantage of using the stored information sometimes without the need of launching the app as well. For example, certain wearables can present the same information, without even the usage of the phone. Without a doubt, such an advantage will enhance the user experience to a great degree.
Allow your users to send you feedback regularly. This is the best way to know about any missing features or any application crashes that may have marred their expectations. For instance, if an application that connects your user with retail stores does not show any particular store in an area, the users can send a feedback. The store location can be then updated on the database. Beyond doubt, getting your user feedback is the best way to improve the user experience.
Learn how retailers can make the best use of enterprise mobility.
To analyze how effective have been your efforts, you need to collect qualitative data. That will help you understand the exact opportunities of optimization as well. Powerful visualization features like touch heat maps and session recording will provide the exact reason, why the user has declined to use your application. By knowing these crucial factors, you can optimize your app keeping the end-user’s need in mind.
While designing an app, user experience should be at the forefront of your creative process. Understanding the overall functionality, performance, usability, User Interface, and design will help in deciding the overall effectiveness of your mobile app. Optimization is an ongoing process, and so improvements will also be needed on an ongoing basis to create an excellent user experience.
For more information on how HokuApps can help you build apps with great User Experience, talk to our experts…
