- Products
- Solutions
- Services
- Resources
- Customer Success
- Company
- Sign In
- Contact Us
The term ‘disruption’ has a negative connotation and sounds like a serious attack on the way businesses work. This isn’t the case, however. In reality, it is a change for the positive, but for only those organizations that take a positive step towards embracing the change. With competition getting more Darwinian by the day, enterprises need to invest in enterprise mobility solutions so that they stay ahead of the competition and provide the best services to their customers.
Digital disruption is the change, negative or positive, that is caused by evolving digital technologies which affect existing business models. The impact is felt by enterprises as their services and product fail to make a mark as opposed to their performance in a pre-digital disruption era. The crux lies in the ability of technology to change things up and how consumers are reacting to these technologies in their daily lives.
You might call Kodak, a camera making global giant, Luddites. Kodak was opposed to the use of digital camera and equipment as they believed that the new technology is only a trend. The company failed to realize the changing preferences of their consumers and expectations. The once global giant had a serious downfall as the consumer chose to side with friendlier and features-laden gadgets.
Companies like Canon and Sony swept the consumers right off their feet with advanced technologies while Kodak chose to stand its ground unwaveringly. Eventually, in 2012, Kodak declared bankruptcy.
Kodak is only one such example where a globally recognized name lost its sheen with its customers. The digital era has many such examples from whom we can learn about technology adaption. Digital disruption is indeed a negative force, but only if organizations refuse to adapt to rapidly changing consumer demands.
We imagine many businesses asking the question “so what’s the solution to this conundrum?”
Instead of working against the flow, like Kodak did, organizations need to go with the flow as this is the most practical solution. Keeping with the current helps organizations not just stay connected to changing consumer demands but also outshine their competition.
Predictably, in a recent survey, a number of Fortune 500 CEOs cited rapid technology changes as the biggest single threat to their business. Any organization that aims at being an industry leader has to consider the fact that rapid technological changes are a real threat and the engine of disruption has to be accepted fully.
The normative theory does tell us that there is no sure-shot solution to business growth. However, HokuApps would like to tell you that you can embrace technology with enterprise mobile application development platforms (MADP) to create applications to change business strategies from inside-out. Available and evolving technologies like cloud computing, social media, data and analytics and the Internet of Things, create rallying points for the positive evolution of business strategies.
The key does lie in business strategy, but also with business execution. The new game stresses on the transparency of data and implementing integrated capabilities. It’s no longer enough to concentrate on only one part of the business. The advantage comes from creating a streamlined enterprise which provides a whole new set of business-value propositions by reinventing all business silos. This is impossible for competition to reproduce without an effective enterprise mobility strategy. And even if your competition does manage to do the impossible, they will have to create a strategy that is reflective of their capabilities and not just mimics yours.
Some theorists and leaders suggest that organizations must choose between two strategies to enhance their business-value. We, however, believe that choosing one over another is the very sort of strategy that fails in the long run.
The two strategies are theories direct our attention to are:
1) Enterprise mobility solutions
2) Customer engagement
Enterprise mobility solutions drive forward performance management to reimagine products and services on a regular basis. Digitally-tuned stalwarts will tell you that they reinvent themselves by asking themselves how software capabilities (and organizational structuring from this) can add value propositions that employees, business partners, and customers can recognize immediately.
Customer engagement pushes the boundaries of imagination as decision-makers need to reimagine and reinvent themselves to deliver optimal -solving products and services. For instance, personalized shopping experiences is a great customer engagement strategy, while transparent supply chain strategy is a great mobility solution.
This is what enterprise mobility solutions can. Helping organizations, that are vying to create their own digital story, in doing so. They aren’t choosing one strategy over another. They are reaching to implement a holistic strategic change from within.
It would be quixotic for us to suggest ‘strategies’ without telling you how it works. Any business that wants to embrace digital transformation through enterprise mobility should base their product/service offerings on real-time data and analytics. The rallying point is now set around digital technologies. Enterprise mobility solutions are how business-value is derived from assets through real-time data.
Companies are increasingly investing in future-proof technologies where the goal is to win rather than grease their resource allocations. This is how so many start-ups are beating existing organizations. Don’t try to pull your business from every angle, create a strategy that encompasses customer engagement and outreach with software solutions that streamline operations.
At this stage, we would like to break the results into ten immediate outcomes:
1) Data accuracy and analytics for informed decision making
2) New sources of data
3) Process efficiency
4) Quality customer service
5) Reduced costs
6) Anytime-anywhere business
7) Improved data security
8) Improved employee productivity
9) Better revenue generation
10) Improved collaboration among teams
Technology as an enabler is not just an idiom for us, it’s how we enable our clients to make the transformation to the digital. In spite of its elementary negativity, there are many silver linings here. Enterprise mobility in the era of digital disruption is a reality that organization can either face or fight. The purpose of enterprise mobility is to provide the right solution, at the right time, to the right businesses.
HokuApps can help you resolve your digital disruption issues with mobile and web application development and system integration solutions. With a clear structure that features an audit by in-house specialists, application suggestions, live prototype offering and access to more than 500 integration options, HokuApps Platform is the solution to reinventing your business.
