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Are you struggling to have a data integration strategy in place? Don’t worry. Several organizations are still not aware of the benefits of data integration. Data integration is combining information from numerous sources make it meaningful and valuable. It is the efficient management of data to make it accessible to the users who are in need of it.Global organizations are finding it difficult to face data challenges that are huge. More so, in this ever-evolving technology sphere evaluating your data and making the best use of it is set to determine the competitive edge. Organizations are under great pressure to provide better services, comply with regulations and criteria, keep their budgets low, and create high revenues. To meet these challenges, you should move towards data driven decision-making.
To understand how data integration solutions can help your business succeed, you need to understand how the data trends are evolving. Your strategy needs to cope with increasing volumes of data from several sources. Data integration can help with the automation of back-end systems. It also results in reducing the resistance in sales cycles and helps in quicker deployment. Most significantly, implementation of dependable and intelligent data integration solutions provide ISV, SaaS, as well as gives BPO providers opportunities to enhance revenue, and close their deals quickly.
Data integration is the key to many data processes, like:
In case your organization does not have integration of data, the time and money invested in these efforts will be a huge loss. Hence, it is imperative to understand the benefits of data integration.
According to a report by IDC, by 2020 the business buyers will take analytics to a double-digit growth level. Hence, it will set a record of reaching the unmatched level of exploring untouched data.
Huge volumes of unstructured as well as structured data that is kept in numerous sources are what forms ‘Big Data’. To employ strategies for Big Data, data integration is crucial. Else, it is impossible to manage or move the data from one site to another one. This data also needs to be handled, cleaned at the right time. With an effective integration strategy, you can gain the capability of moving disparate data from numerous sources into Big Data structures for rapid analytics. This helps you in gaining great business insights.
As per a research by Aberdeen, data integration is the most important factor in providing business intelligence. On an average, organizations invest around 19% of their total resources for innovative BI projects to data integration. Intelligent integration is the key here. For business intelligence in real-time, there is high dependence on consistent real-time data. By implementation of data integration solutions, organizations get an output of dependable business intelligence.
Enterprise managers have always known that their data was extremely valuable, but perhaps till now, they have not understood the real value that it can deliver. With the evolution of big data, we can now access information that can help in driving the organization forward. For example, predictive analytics can allow taking historical data and define patterns to make predictions for the future. Amalgamating the business data with external sources of can make the data more valuable.
Hence, this integration of data can drive even more growth for businesses. And the focus on data-driven decision making can actually make the organizations achieve the competitive edge.
The main ingredient of the marketing world is data integration. Marketers are in dire need of data integration as they need to integrate data from various sources like:
It is essential for the organizations to create customer hubs that connect data from all their sources of customer data. This helps them to analyze the complete information and take significant business decisions, and take care of their customer relationships efficiently. Marketers are able to get excellent better insights, which lead to high rate of conversions, enhanced customer retention, an increase in cross-selling as well as upselling opportunities.
Since additional data is being placed on clouds there is a need to synchronize the data to on-premise apps. Additionally, you need data integration to make the data reliable as the data keeps migrating amongst the cloud as well as on-premises structures and databases. If you avoid this stage you may have to face the hazard of data silos. You can also encounter data duplication and discrepancies. This leads to heavy losses in terms of time and cost. Hence, it is best to make a data integration strategy.
Integration is frequently undermined due to other priorities. When organizations face several challenges, it is then they realize that having a data integration platform is extremely significant. There are huge blockages that can delay your organization’s progress. You risk falling behind many competitors who have already made integration of data their priority.
It is a big mistake to consider integration as a secondary thing on your priority list as huge resources, time and cost go to waste. There are chances of erroneous decisions. On the other hand, agile solutions that help in data-driven decision making, you can easily see that how your investments can give better sales and a rise in the core business. A smart data integration strategy leads to cutting edge in your business and earn customer’s delight.
While data integration is so important, it is equally imperative to maintain data security. This is the major challenge while deciding on a data integration platform. This is why you need to make the right decision while choosing the correct Digital Transformation partner for data integration.
Click here to know how we at HokuApps Data Integration Platform can assist you to attach your disparate systems instantaneously? We help you remove data silos for greater business insights and take right decisions that are driven by data. HokuApps lets you connect data to align technology to business to help you achieve success!
Want to connect with our data integration experts for integration of your data 10X faster? Talk to our experts now!
