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Irrespective of the size of a business or industry, mobile apps have perforated every integral part of businesses by making complexity a thing of the past. Small and medium scale corporation now have the power, like their larger contemporaries, to invest and profit from enterprise mobile application development. While having a website is profitable for small businesses, staying connected to customers with mobile apps is helping SMEs be as enterprising as possible.
In short, SMEs can now get onto the digital transformation highway with apps taking on new roles in business management and customer satisfaction. Here’s how:
While a website is crucial for businesses, mobile apps play the role of an online store for your users with its anytime – anywhere connectivity. You can provide extended service to your customers through the app like discounts, delivery tracking, and payments. Mobile apps are taking the revolution of computing to the mobile to enhance customer satisfaction.
Many SMEs believe that investing resources in an enterprise mobility application is expensive and not worth the time or costs. While most mobile app development platforms are expensive, HokuApps’ Enterprise Mobile Application Development Platform avoids extra frills to bring down app development by 10X times, while costs are reduced by a large margin.
And as our society’s younger generation is hooked onto the mobile, you can expect a mobile word-out-mouth to be new prominent advertising model. Your products can now be showcased on your app with customer feedback to adapt to product and business development changes. You can also reach out to your audience via social-networking apps to further scope and reach of your business by offering offers and discounts to encourage organic branding.
The mobile industry is booming right now, HokuApps wants to encourage every business, SME or large corporations, to use the full power of Enterprise Mobile Application Development solution to embrace cutting edge technology to produce the best results for your business. Here are the dominant effects of a mobile app in comparison to having just a website:
A website has numerous advantages from an SEO point of view. Plus, it is rare that any customer comes across an app unless he read a piece of content on it or makes a specific search on an app store. So why would you want an app?
Apps have an elephant’s memory. Apps remember when a user accessed specific products, you don’t need to log in every time you want to use the app, apps remember payment details (optional), and apps provide offers and discounts based on search requirements. In short, apps provide a clear history of the customer-business relationship. Research indicates that apps convert 20% more than websites as there is a significant reduction in the login and check out time.
It is a simple commonality that every developer makes mistakes. With HokuApps Low Code Mobile Application Development Platform, apps are automated to bring down coding mistake and time-costly revisits to a minimum. Even if you do get everything right, there are risks that you might encounter in the later stages. By which time, the damage to your brand might be done.
Some might say that HokuApps builds Apps without coding (well…almost). Around 80% of the app is automated with on-demand business modules based on your industry-specific business requirements. The rest of the coding is necessary to bring everything together. In this way, the Hoku Custom Mobile App Development platform scales the app to suit a mobile’s specific processing power, take less space, while being visually responsive to suit all screen sizes.
Physical loyalty cards are done and replaced by mobile apps. Apps allow customers and business partners to check on reward points actively. With the app being more robust, tamper-proof and user-friendly, loyalty rewards are changing the way we do business. One way you can reach out to your customers is through push notifications which are deep-linked to a coupon, based on geo-tracking and user searches.
Research suggests that 90% of push notifications are unlocked within 3 minutes. Push notifications are fast to deliver, cheap to push and immediate in its communication. Think of all the apps that inform you of coming events and special offers. Apps also give users to set specific filters so that they get notifications only on specific types of products and only during certain during specific periods of time.
In finality, HokuApps would like to iterate that mobile apps are bringing these key characteristics to the table:
Because of the extended times that we spend on our mobile phones, there are more possibilities to reach your customers via social media shared content and targeted advertising than websites. Apps also make for great brand building opportunities by creating an ecosystem where customers and developers can work in cahoots to making the app flawless.
Plus with the way loyalty rewards are being doled out through discounts, flash sales, cross-sell discounts, and special holiday offers, etc. via the app, marketing itself is getting revolutionized and made more personal to suit individual customer needs. The app remembers everything and makes automated decisions based on your search and product histories to send information via push notifications.
Right now, you may in the process of deciding for a business mobile app for your business. With so much perforation of mobile technology, we believe that migrating to the mobile is the next logical step for any business. Here are some long-term effects of maintaining a responsive mobile app for your business:
In conclusion, HokuApps would like to tell you that even SMEs can get onto the digital transformation highway to create an optimal functioning app that represents your goals and vision of your business.
Many SMEs have jumped onto the digital transformation journey by partnering with HokuApps Mobile App Development Solutions and are benefiting from this transformation. To transform your business to optimized levels, talk to our experts today.
