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Over the past decade, there’s been a meteoric rise in smartphone penetration globally. In such a technology-driven ecosystem, the use of mobile apps is booming. Almost 150 billion apps were downloaded to mobile devices in 2016; and according to data published by Statista, this number is expected to surge to cross 350 billion in 2021.
Mobile apps are not only being used to make life convenient but are playing an increasingly critical role in meeting business goals across every sector. The penetration of smartphones and such devices has prompted organizations to embrace enterprise mobile apps to facilitate communication, coordination and the achievement of almost every task on-the-go.
Mobility has become a vital part of business strategy for good reason. Enterprise mobile apps can potentially drive competitive advantages like:
Looking at the other side of the coin, companies that haven’t invested in mobile apps find themselves at a “clear disadvantage,” says a blog post by Adobe. The major reasons for the disadvantage are less-efficient operations, seeming outdated as compared to rivals and missing out on opportunities.
So, if you’ve decided that your business needs to reap the many advantages of having a mobile app, it’s time to make a choice between off-the-shelf apps and custom mobile app development.
Off-the-shelf mobile apps are pre-developed and can be installed in almost no time. Mostly, these are simple to use and can help companies get off the ground with mobility. Many of the available off-the-shelf apps are cost-effective and offer a free trial period, allowing companies to test them before making a purchase. These factors drive the major appeal of deploying ready-made solutions.
While off-the-shelf apps initially sound like an attractive option, they come with severe limitations. Being pre-developed, they’re rarely a seamless fit for existing business processes. You may need to alter your processes (yes, the change is going to impact big-time) to match its pre-existing features.
Off-the-shelf apps are developed keeping in mind different types of organizations and are designed for a wide range of uses. This means that you may use only a small percentage of the app while paying for the complete range of features, which in business terms is a ‘loss’.
Features offered by these off-the-shelf solutions are developed for standard needs. There may be some unique needs of your company that would remain unmet. This might prompt a company to invest further in other solutions. Moreover, such solutions are typically designed for a limited number of users and technologies. For larger companies or those that operate in a niche segment, off-the-shelf mobile apps can prove to be highly restrictive.
In the long run, the burden of ongoing license fees may wipe out the initial cost advantage. Despite the cost incurred, the business does not get to own the app or have complete control over it. Security is a major concern when using off-the-shelf mobile apps.
Moreover, the app that you choose would be easily available to your competitions, which means that it wouldn’t offer your company the competitive edge that you had initially envisioned.
Custom mobile app development may seem more time consuming and costlier than off-the-shelf solutions. However, companies opt for custom development to leverage the full gamut of benefits (including some hidden benefits) that mobile apps can offer.
Engaging a company for custom app development means partnering with a team of experts who have vast experience in implementing mobile strategies across different business sectors. Such a team would be able to make recommendations to enhance the utility of the app. HokuApps has experts who understand the dynamics of diverse industries and businesses. The team can help finetune your mobile strategy, streamline this with your existing business processes and design app features to meet your unique business goals with custom technology solutions.
Custom mobile app development services offer the highest degree of flexibility. It can cater to all your business processes, taking into account the unique requirements of each. They are developed keeping in mind specific users, the tasks they need to fulfill, and the results needed to be achieved while incorporating larger business goals.
Custom mobile apps are highly scalable because of the technology platform’s infrastructure framework. Not only does this ensure that all your business requirements are met, but they can be scaled up for as many users as your business needs and be compatible with different technologies. They can be expanded or amended to incorporate changing demands of your business or industry to accommodate changes in user behavior. Therefore, mobile apps have a longer shelf life and can continue to contribute towards the achievement of your business goals for years to come.
HokuApps’ custom mobile app development platform is an automated technology platform that creates mobile apps with pre-configured business modules, pre-built technology components, a design studio and inbuilt connectors to develop cross-platform apps. The mobile apps are then customized to suit a business’s unique ecosystem. This keeps the app development time short while creating secure, feature-loaded solutions at affordable costs.
Custom mobile app development not only takes into account the needs of different users and processes, but also software that your business may already be using or any technology that may be integral to your organization. This revolutionary technology platform automatically creates apps for iOS, Android and the Web.
Custom mobile app development incorporates every form of customization. This extends beyond unique business processes and goes into personalization of UX. Offering a personalized user experience fosters employee and customer engagement with the app and, therefore, your brand. Increased engagement can boost employee retention and garner customer loyalty.
Businesses across the globe spend billions of dollars to protect their data. Most businesses choose custom mobile app development services over off-the-shelf solutions to avoid putting their data at risk. When developing custom mobile apps, necessary security measures are taken, based on your unique business processes and needs. In comparison to traditional app development or off-the-shelf apps, custom mobile apps do not need to code security features. The platform incorporates best-in-class security features automatically.
One of the major advantages of custom mobile app development services is the support offered. At HokuApps, we offer technical support through the lifecycle of the app. The team is readily accessible if new app features are required as your business expands.
Both off-the-shelf and custom solutions have certain advantages. However, businesses have unique requirements and a ‘one-size-fits-all’ approach may not be the best choice. HokuApps not only specializes in custom mobile app development but offers fully-featured app development on an automated process that expedites the deployment of mobile solutions by 10 times (faster than traditional mobile app development).
Save time by leveraging on-demand enterprise apps on HokuApps mobile application development platform, incorporating well-established business process workflows and offering solutions that follow industry-best practices. And, get customizable solutions for your unique business needs with inbuilt enterprise administration dashboard and an inbuilt communication framework add business-value across all processes.
