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PaddockBook is an online livestock trading platform which allows buyers and sellers of livestock to buy and sell animals online. They wanted to create an online marketplace to bring sellers and buyers together.
The PaddockBook solution provides sellers with a platform to make sales easier and reliable. The structure of the HokuApps platform allows a user to connect to the system and download a catalog of the livestock available for sale. At a notified time, the auction starts where the buyers can bid. The application combines the advantages of a physical auction and direct purchasing routes.